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PUT your stilettos on, fashionistas.

This is the eight instalment of the annual event and it will take place at Pavilion Kuala Lumpur from Nov 2 to 6.

Popular local designers such as Michael Ong, Datuk Bernard Chandran, Datuk Farah Khan and Eric Choong are among the 70 Malaysian designers who will showcase their designs at
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International brands such as
wholesale Michael Kors handbags outlet Emilio Pucci, Helmut Lang and Halston will also make an appearance at M IFW’10, which will feature 18 fashion showcases altogether.

Up and coming new designers from Malaysia
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"It’s a way of helping ‚low lying‘ brands," says mifa’s chief executive officer Syeba Yip.

Besides promoting the local fashion industry, M IFW also aims to boost fashion tourism and trade in Malaysia.

"Tourism is a good way of exposing our local designs to foreigners," says Yip. "Besides going to resorts, tourists who come here will also experience our local fashion scene. Our unique summer dresses are especially popular with tourists.

"We can be like Bangkok, where local designers can earn their money. At the same time, we also want to remind local consumers of our talented local designers," Yip adds. "This is the time for Asian designers to be noticed by the world."

Endorsed by Malaysian External Trade Development Corporation or Matrade, the

discount Michael Kors IFW also attracts trade and industry members including designers, fashion buyers and lifestyle media from the Asian region, Middle East, Australia and New Zealand.

Following seven years of success, M IFW is now poised
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However, Yip admits it can be a challenge.

"There are a lot of fashion students as well as young designers but they are very lost. Plus, the culture here in Malaysia is generally very laid back. There is just not enough enthusiasm in the fashion industry," she says.Articles Connexes:

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